Weekly Review: Goal revitalization time

Earlier this week, I challenged you to re-strategise by thinking about your goal and trying to develop them. Step 1 of this process was to think about what you’d like people to say about you at your funeral and Step 2 was to jot down ideas for life goals you will like to achieve before you die. Step 4 was to break it down.

Book review: The Monk Who Sold His Ferrari

By Leo Babauta

The Monk Who Sold His Ferrari: A Fable About Fulfilling Your Dreams & Reaching Your Destiny, by Robin Sharma, is an interesting book — as the subtitle suggests, it’s a fable, and it’s one that will certainly make you give some thought to your life, your goals, your dreams and how your daily habits help you reach those dreams.

Episode 5: Design And Branding (Final Episode)

On a final note, an organisation’s brand is a whole set of associations which people make when they think about or encounter that business.

A common misconception – and one that designers are always at pains to correct is that a brand is simply a logo or identity. The logo is just one manifestation of a brand, although it’s often a top-level communication, seen most frequently by the greatest number of people.

Episode 3: How To Communicate, Manage and Develop Your Brand Identity (contd)

Haven completed the task given in my earlier post; permit me to introduce you to “Brand Management Techniques”.

Once your encompassing brand ‘promise’ is in place, you need to consider how you will communicate it and then how you will manage and develop it over time. When it comes to communicating your brand to the public, there are a few techniques and issues that are worth considering:

Episode 1: What We Mean By The Word Brand and Branding

The words brand and branding are thrown around liberally by all sorts of people in different contexts and with different meanings in mind, so it may help to start by asking: what exactly is a brand?