Episode 1: What We Mean By The Word Brand and Branding

The words brand and branding are thrown around liberally by all sorts of people in different contexts and with different meanings in mind, so it may help to start by asking: what exactly is a brand?

The Power of Re-branding

Hello, good morning, How is your day going.Got out of bed today and thought it wise to share some tips on how to (re)brand your business idea.This guide was created to shed some light on the subject of branding; what it is, how it works and how you can use it to help improve your business or the perception of your service.We will explore:

1. What we mean by brand and branding

1. How the web has changed the relationship with customers

1. How to communicate, manage and develop your brand identity

1. Branding for different market sectors

1. The relationship between design and branding

In order not to bore you out, I decided to explain them phase by phase in different posts. keep it locked as i start the first phase in my next post.