Episode 4: Branding For Different Sectors

In this section we will explore what branding  entails in different market sectors. Ranging from start-ups to public sector, service companies and business to business sector.

Episode 3: How To Communicate, Manage and Develop Your Brand Identity (contd)

Haven completed the task given in my earlier post; permit me to introduce you to “Brand Management Techniques”.

Once your encompassing brand ‘promise’ is in place, you need to consider how you will communicate it and then how you will manage and develop it over time. When it comes to communicating your brand to the public, there are a few techniques and issues that are worth considering:

Episode 3: How To Communicate, Manage and Develop Your Brand Identity

How to communicate, manage and develop your brand identity; Permit me to rephrase this into two sections, namely;

1. The key ingredients of any brand.

2. Brand Management Techniques.

THE KEY INGREDIENTS OF ANY BRAND.

In this section, the four cornerstones of any good brand will be outlined using examples from the business world.

Defining your brand: If you’re thinking about how to rebrand your business, its products or services, you want to assess where your brand stands at present, there are a few key aspects you should consider:

Episode 2: How Brands Are Changing

In the last few years, digital communications revolution has completely transformed the balance of control. Consumer's voice has become louder and much more public: Consumers can publish their experience of a brand and compare it with the experience of others. The ability of a brand to respond to this can have a profound effect on the way they are perceived. This is also affecting the types of brand that achieve prominence.